sweetFrog Frozen Yogurt Launches Newest Mobile Truck in Fort Worth, Texas
sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal and a Top New Franchise and Top 25 Franchise for Veterans by Entrepreneur Magazine, recently rolled out a new mobile truck, its latest game-changing innovation, to customers in the Fort Worth, Texas community.
sweetFrog’s newest mobile truck, painted in the signature pink and green color scheme, is owned by Stephen Vaughn, the owner and operator of the Fort Worth sweetFrog location on 8825 Tehama Ridge Parkway, Fort Worth, TX, 76177.
Vaughn, who joined the sweetFrog family in March 2016 with his high school friend and business partner, Jeremy Freeman (a local restaurateur with proven industry experience), determined a mobile truck was a natural progression to deliver sweetFrog’s delicious treats in a non-traditional format. The new mobile truck gives Vaughn greater opportunities to participate and contribute to the Fort Worth community while generating excellent brand awareness for the brick and mortar location.
“The sweetFrog concept has consistently connected with kids of all ages who love our traditional brick and mortar facility, so we decided the next step was to take our popular product on the road,” says Vaughn. “Families are consistently on the go, and the mobile truck broadens our capabilities to keep pace with them. We’re excited for the chance to meet and serve our loyal customers at their next school or church festival and other upcoming events.”
sweetFrog’s CEO, Patrick Galleher, is excited for Stephen Vaughn and the Fort Worth community. Galleher says the company is proving its commitment to non-traditional franchising by making the food truck and trailer a full franchising opportunity – a primary catalyst fueling the franchise system’s recent franchise development success.
“We are thrilled Stephen Vaughn has launched our newest sweetFrog mobile truck in the Dallas-Fort Worth area,” said Galleher. “Non-traditional concepts, such as the sweetFrog food truck, offer many benefits for our company and prospective franchisees. Franchisees who opt to ‘go mobile’ face unmatched affordability, unlimited marketing potential and unrestricted sales opportunity. We expect Stephen to continue to flourish as a sweetFrog owner, especially in a Fort Worth, TX community defined by great weather and loyal residents.”