Own a Food Truck Franchise With sweetFrog
Take the sweetFrog Experience on the Road With a Food Truck Franchise
For entrepreneurs looking for a flexible, mobile business model, a food truck franchise offers a unique way to serve customers where they are. At sweetFrog, we’ve taken everything people love about our frozen yogurt experience—customization, quality ingredients, and family-friendly fun—and packaged it into a food truck format that brings the brand directly to neighborhoods, events, and busy public spaces.
This mobile model opens the door to new revenue streams and expands your reach beyond a traditional storefront. Whether parked at festivals, sporting events, or corporate gatherings, a sweetFrog food truck franchise gives owners the opportunity to build brand recognition, generate repeat business, and meet customers in high-traffic, high-demand locations.
A Unique Twist on the Food Truck Trend
Food trucks have evolved far beyond quick lunches and late-night snacks—they’re now an essential part of the modern dining landscape. As consumers seek out convenience and variety, dessert-focused food trucks are becoming increasingly popular, especially those that offer something fresh and customizable. That’s where sweetFrog stands out. By bringing our signature self-serve frozen yogurt experience to a mobile format, we’ve created a fun and flexible food truck franchise opportunity that appeals to customers of all ages.
What makes sweetFrog’s approach unique is how well it adapts to different locations and events. Whether it’s serving up froyo at a community festival, rolling up to a local school fundraiser, or becoming a regular at weekly food truck gatherings, franchisees can go where the demand is. This mobility not only adds a new layer of visibility for the brand but also allows owners to build loyal customer bases across multiple neighborhoods.
By offering a portable version of an already beloved brand, the sweetFrog food truck model combines novelty with proven appeal—giving franchisees a fun, low-overhead way to grow in the competitive dessert space.
Lower Startup Costs, Faster Launch
Compared to traditional store models, sweetFrog’s vehicle option is one of the most accessible ways to get started. The total investment for a food truck franchise ranges from $122,900 to $275,300, with an Initial Franchise Fee of only $10,000.
This covers the costs of purchasing and outfitting the truck with all necessary frozen yogurt equipment and inventory. It’s a smart way to join the frozen dessert industry with a lower upfront investment—and still benefit from all the support sweetFrog provides.
Full Support From Day One
Joining the sweetFrog family means you’re never in it alone. Every food truck franchise owner receives the same level of support as our traditional storefront operators, beginning with in-depth training that covers everything from equipment operation and food handling to customer service. We make sure you’re prepared to represent the brand and deliver a consistent, high-quality experience—wherever the road takes you.
But our support doesn’t stop after launch. Franchisees have access to ongoing operational guidance, marketing resources, and a team that’s always ready to help with day-to-day challenges. The goal is to keep operations running smoothly so you can focus on building a loyal customer following and growing your presence in your community.
Take sweetFrog on the Road
A food truck franchise with sweetFrog offers more than mobility—it’s a chance to bring a beloved brand directly to your customers, wherever they are. With flexible operations, strong brand recognition, and full franchisee support, this model is built to meet the growing demand for convenient, high-quality desserts in a fun, approachable format.
If you’re ready to learn more about how you can launch a sweetFrog food truck in your area, visit our research pages for in-depth information. When you’re ready to get started, fill out our inquiry form and we’ll be in touch to discuss your business goals. We’re here to help you take the first step.