The sweetFrog Franchise Story
Our sweetPhilosophy
At sweetFrog, we take pride in being a part of the communities we serve. Our customers are our family, and we strive to offer the best quality service each and every day. Scoop and Cookie are always out and about, watching local youth sport events, visiting local libraries, and even attending school and church functions. It is the goal of each and every sweetFrog franchisee to become a pillar in their communities. sweetFrog is pleased to offer many fun ways to help you raise money for your school, church, club, sports team or organization.
The sweetFrog Story
2009
Entrepreneur Derek Cha, along with his wife Annah Cha and two children, moved to Richmond, VA., in 2009. Even in the midst of an unfriendly economy, Derek knew the time was right to enter the frozen yogurt market. With a little bit of hope, a lot of faith, a dash of prayer, and the support of his friends and family, Derek opened the very first sweetFrog store in Richmond.
2010
The sweetFrog brand is a unique, family friendly brand with core values of quality and dedication to customer loyalty. In 2010 sweetFrog introduced our highly marketable and identifiable brand ambassadors and mascots Scoop and Cookie, who are both a hit with children!
2011
The growth continues – sweetFrog opened 29 more stores, resulting with 60 sweetFrog stores opened by 2011.
2012
By April 2012, sweetFrog had 180 stores operating in the United States and a few foreign countries. Boxwood Capital Partners of Richmond, VA bought into Derek Cha’s vision of growth, fueling more growth.
2013
In 2013, sweetFrog hops into amusement parks, opening locations in Cedar Fair’s Kings Dominion and Carowinds. By May 2013, sweetFrog was the fastest growing franchisor of premium “weigh and pay” frozen yogurt stores with over 300 locations open or in development!
2014
sweetFrog continues to grow in 2014 by leaps and bounds through-out the United States and abroad.
2016
New sweetFrog franchise business models were launched in 2016, with the addition of Mobile and Non-Traditional units.
2018
In Fall 2018, sweetFrog was acquired by a wholly-owned subsidiary of MTY Food Group, headquartered in Scottsdale, AZ.
Today
Today, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has hundreds of locations in the United States and several more internationally. By focusing on building “hoppiness” in each and every community, we are able to stand apart from the competition and lead by example. Just walk into any one of our locations nationwide, or follow us on Instagram, @sweetFrog, and see how much our guests love being part of the sweetFrog Family.
2009
Entrepreneur Derek Cha, along with his wife Annah Cha and two children, moved to Richmond, VA., in 2009. Even in the midst of an unfriendly economy, Derek knew the time was right to enter the frozen yogurt market. With a little bit of hope, a lot of faith, a dash of prayer, and the support of his friends and family, Derek opened the very first sweetFrog store in Richmond.
2010
The sweetFrog brand is a unique, family friendly brand with core values of quality and dedication to customer loyalty. In 2010 sweetFrog introduced our highly marketable and identifiable brand ambassadors and mascots Scoop and Cookie, who are both a hit with children!
2011
The growth continues – sweetFrog opened 29 more stores, resulting with 60 sweetFrog stores opened by 2011.
2012
By April 2012, sweetFrog had 180 stores operating in the United States and a few foreign countries. Boxwood Capital Partners of Richmond, VA bought into Derek Cha’s vision of growth, fueling more growth.
2013
In 2013, sweetFrog hops into amusement parks, opening locations in Cedar Fair’s Kings Dominion and Carowinds. By May 2013, sweetFrog was the fastest growing franchisor of premium “weigh and pay” frozen yogurt stores, with hundreds of locations open or in development!
2014
sweetFrog continues to grow in 2014 by leaps and bounds through-out the United States and abroad.
2016
New sweetFrog franchise business models were launched in 2016, with the addition of Vehicle and Non-Traditional units.
2018
In Fall 2018, sweetFrog was acquired by a wholly-owned subsidiary of MTY Food Group, headquartered in Scottsdale, AZ.
Today
Today, sweetFrog has hundreds of locations in the United States and several more internationally. By focusing on building “hoppiness” in each and every community, we are able to stand apart from the competition and lead by example. Just walk into any one of our locations nationwide, or follow us on Instagram, @sweetFrog, and see how much our guests love being part of the sweetFrog Family.
Join the Future of sweetFrog
Are you ready to join the sweetFrog franchise family and experience the future of the sweetFrog brand? Start a conversation with our franchise team by filling out our form here. We look forward to hearing from you and learning more about your entrepreneurial journey.
