The History Behind The sweetFrog Frozen Dessert Business
A Frozen Dessert Business with Built-In Demand
Frozen yogurt continues to take the food market by storm, valued at over $9 billion globally and expected to reach even greater heights, proving to be more than just a passing trend. The demand for sweet options, a variety of flavors, and customizable toppings that make each visit unique is exactly what sweetFrog delivers, along with a commitment to customer service and a fun and vibrant atmosphere. This environment appeals to people of all ages, from kids and families to adults looking to satisfy their sweet tooth and enjoy a local frozen dessert business that captures the creativity and joy at the heart of sweetFrog.
For franchisees, this demand means more than just serving popular treats. Our franchise opportunities present the chance to build real community connections and establish a local presence that allows people to come together for everything from birthday celebrations and fundraisers to after-school outings, family gatherings, and community events where guests can enjoy the sweetFrog experience and create lasting memories.
How sweetFrog Hopped Onto the Scene
Our story starts in 2009, when entrepreneur Derek Cha started the sweetFrog brand with his wife Annah Cha in Richmond, Virginia. As married business owners, the couple knew that they wanted to create a family-friendly business that brings people together and strengthens community ties. And they did just that, introducing mascots Scoopt and Cookies the following year to appeal to kids and families while creating an inviting, enjoyable space where guests of all ages can enjoy frozen yogurt and share a fun, memorable experience.
By 2012, sweetFrog grew to over 180 locations both inside and outside of the United States, showcasing the true power of the brand and the demand for a unique and appealing frozen dessert business. In 2016, we introduced new business models like our Mobile and Non-Traditional options, attracting owners that value flexibility and bringing sweet treats to new markets. Fast forward to today, we’ve grown to over 300 locations, proving our staying power and that sweetFrog continues to leap forward with franchise owners and guests alike.
Bringing sweetFrog to your Community
Starting a frozen dessert business with sweetFrog lets you leverage proven systems, strong customer demand, and the support needed to hit the ground running. Whether your goal is to create a community hub for sweet options or build a business that has growth potential, our franchise opportunities stand out thanks to our commitment to quality, innovation, and helping franchise owners thrive in their local markets.
As a Kahala Brands franchise, we offer the training and ongoing support needed to deliver the sweetFrog experience that our guests know and love. This starts with classroom and in-store instruction, ensuring you’re well equipped to manage operations, implement customer service practices, and understand our products. Ongoing support is also designed to help you grow, including regular check-ins and marketing assistance that helps attract guests. These established systems provide a framework that helps franchise owners focus on growing their business and engaging their community.
When you’re ready to bring the fun and vibrancy of sweetFrog to your local area, we invite you to explore our research pages to learn more about our history, business models, and investment details. To take the next step, simply fill out the inquiry form here to connect with our franchise development team. We’re excited to help you discover how sweetFrog could be your next great business venture.